Does
the corporate business world promote your sense of individuality, freedom,
character, spirit, and ability to completely be who you are?
In
most cases, we're fulfilling a particular task or set of tasks as defined in a
human resources manual. Have you ever had a human resources department
actually provide real guidance in your career? Or, better yet, has human
resources interceded with your management to suggest better ways to utilize your
unique skills? Probably not. I can say that I have not had that
experience with Human Resources. I have found them to be a friendly
screener through the interviewing process, someone who provides benefit
information and i.d. badges, and the person who sits across from people when
they are let go. Otherwise, they've done nothing for my career
development.
But
isn't H.R. supposed to be developing their employees to be more and do more?
The
reason they don't is because business is structured incorrectly, from the
top-down. Yes, the structure of 99% of all major businesses in the world
today are not structured to maximize the strengths of their unique and
individual employees. This is what creates burnout, frustration, and
bureaucracy in corporations.
This
problem is created because the CEO to Manager is not interested in hiring you
for YOU, they are interested in hiring you for THEM. They have a need,
they interview you to fill that need. This has been the way of
"jobs" for quite some time.
What
is the way to address this problem?
Right
Focus. The Rule of Right Focus turns the employer-employee
relationship around and looks at it from reverse perspective. Instead of
looking at interviewing for a particular job, the employer might simply put out
a sign, "now hiring, offer accepted within." Why the use of
"offer" instead of " inquire"? Well, because, the
applicant offers their skills, they are not inquiring about the job, because the
job is not pre-defined.
The
benefit to interviewing for employee strengths, rather than running down a list
of resume features and benefits and stats, is to truly get to know who we hire,
and then develop them for what THEY want to do.
I'm
not necessarily suggesting that the burden of training the employee lies
completely on the employer. Rather, the burden of training lies upon the
employee (the employee must take initiative to learn). However, the employer who is developing their people (resources)
will aid the employee with various tools and resources to enable that
development.
Here
is further clarification of Rule #1.
Rule
#1: Right Focus
The
values and priorities of AspireNow's Model
for Business Success are:
1.
Integrity* in ALL dealings (with customers, employees, partners, owners).
*Integrity
defined as: respect, honor, love, honesty, and commitment through right
thought, right speech, and right action.
2.
Value spirit and emotion equally to intellect.
3.
Reward innovation and consistency.
4.
Do not negatively discipline negative behavior/results unless the behavior was
identified and positive solutions were mutually discussed and tried first.
5.
Reward positive behavior/results with further employment freedom .
6.
Offer incentives besides compensation of salary, bonuses, and
stock.
*Incentives
often include bonuses and stock options in many companies. However, an
incentive might also be a travel program to learn more about an area of
innovation. An incentive might be time off to spend with family, to
compensate for time put into a project the employee just completed (reward for
good job done). An incentive might be assignment to new task based upon
the employee's request to learn something new or try a new opportunity.
7.
Clear and direct communication.
8.
Focus activities on the customer's satisfaction.
9.
Fiscally prudent (elegant, yet simple).
Next,
to implement Right Focus, a business must implement the right hierarchy of
Business Structure of the New Business Innovation:
1.
Customer Comes First (Need, Quality, Value, Performance)
2.
Employees Integrity (Ownership, Love, Poise)
3.
Business Partner/Supplier (Honor Commitments, Outsource Wisely)
4.
Innovation or R & D (Reinvest for the future)
5.
Other Investor/Owner
Following
this focus means customers are the primary focus. If a product (or
service) is designed, it is designed not just with the customer in mind, but
with knowledge that the customer NEEDS and will PAY FOR the product. Then,
by building the RIGHT product, (focused on the customer's needs) for the right
cost/price, with high levels of quality, at the right time the company ensures
it will meet the "value" model required for
customer/need/product/market acceptance for success.
Second,
employees. A code of honor must be built and maintained from the CEO and
board position to the person who handles security and the folks who mop the
floors. Every employee of the company must adhere to the code of
honor. In return, a faith that the company will treat all people with
LOVE, respect, kindness, appreciation, and support in the growth of the
employee, by hiring for the employee's needs and abilities, rather than the
employer's needs. The CUSTOMER has a need. How can the EMPLOYEE help
fulfill that need?
Lack
of integrity is costing corporations (and their respective shareholders)
billions of dollars. Case in point: the rise and fall of many of the
dot-com companies. Many of the 400+ failed companies in 2001 were hiring
people based upon limited real world experience and offering improper incentives
(money, options, cars) without regard for long-term skill-set or capability that
the employee offered. Many of the "older" generation companies
(and employees) felt shafted by the internet bubble. However, in the long
run, it is these companies who are now exploiting the weaknesses created by lack
of integrity in the company, the employee, the investors, and the venture
capitalists of internet bubble companies. In the end, the customer often
ended up paying the price for this lack of integrity, with the result being a
lack of trust in many forms of Internet companies.
Next,
business outsourcing needs to ensure that partners will enable the integrity and
values of the company to be congruent. If there is a lack of consistency,
then the company must consider this area of business to be core rather than
outsource the particular function of business. With integrity and a focus
on the core (do what you are good at, outsource the rest) an employee's job is
much more secure, and therefore employees are committed to the
company. By supporting employees to do what they love will also increase
employee loyalty. Integrity also means that employees will not be
treated like numbers.
It
is for this reason that merger-mania often backfires on companies - it is
impossible to consider growth for numbers' sake a reasonable goal if 30% of the
company goes away in the process. The spiritual imbalance created by the
focus on numbers essentially guarantees that as soon as the company stops buying
other companies, the company will have to stand on their own merit - once that
happens, they will either rise or fall with the loyalty established with their
employees. However, an imbalance is created by the mistrust resulting from
restructurings.
Embracing
employees for their unique skills and talent means:
1.
Creativity is rewarded.
2.
Uniqueness is enhanced and supported.
3.
Division lines are not as important as enabling employees to contribute.
4.
Structure is challenged, meaning managers have to share resources.
Management by committee challenges "boss" mentality.
5.
Employees maintain a balanced life.
6.
Finding ideas to make life easier, or more productive.
7.
Create a company culture and be careful when blending other cultures into the
company.
Business
partnerships must also maintain skill/talent and a focus on outsourcing non-core
capabilities to companies who specialize in that product/service/capability as
their own core. In other words, hire a landscaper to do yard work and a
housecleaner to do housecleaning. You don't hire a housecleaner to do your
yard work. These relationships must save money or improve quality.
They do not always have to do both. Sometimes, you have to spend a little
to make a lot, and this can be true with outsourced business relationships.
Bills
must be paid on-time, and suppliers should also maintain a code of honor in
delivering services or products with high quality, value, and performance in
their dealings with the company. If a supplier fails to maintain their
code-of-honor by dropping quality, value, and/or performance, then action must
be taken to correct the breech. If after significant warning vendor does
not improve the targeted area of performance, the relationship should be
changed, even if it costs the company more to switch vendors. The
integrity of the values of the company must be upheld.
There
must be more balance in companies. In the time of recession, employers
often issue pink slips right around Thanksgiving, to make year-end adjusted
numbers. But they can make a choice to look at long-term growth, to
prepare to take advantage of recession rather than laying off and losing
opportunity by keeping a focus on innovation and R & D - and maintaining
cash-flow. Cash, in any business, is critical to maintain long-term
viability. But cash must be well invested and utilized to help grow the
company with a long-term perspective. Often, the high amounts of profit
companies announce could be turned back into innovation through research and
development or building the investment for a future rainy day.
Right
focus starts at the top.
The
person at the top of the company must embrace this new business model, or it
will fail. The manifesto of human relations maximization requires that
they believe in the model as much as the employees. This will make it
successful.
Like
attracts like, so if a company is hiring for the employee, the employee seeking
to truly give to the company will be attracted to this company. It starts
with one. One CEO must buck the pressure of Wall Street and analysts and
stop looking at employees as a number and start to see them for what they
are: the glue that holds a company together. By implementing a
"right focus" into your business culture you will see a dramatic
change in the value your company provides to your customers. The change is
inevitable.

Scott
Andrews is CEO and Founder of AspireNow (www.AspireNow.com),
a leading business productivity and personal development firm based in
California. AspireNow helps organizations launch new products and
services, maximize sales, and innovatively change businesses through
cutting-edge and empowering business models and processes. For more
information, contact Scott@AspireNow.com,
or visit http://www.AspireNow.com.