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As a CEO of an entrepreneurial organization, I am often asked about
company values, or given opportunities to demonstrate the values of my
firm. At AspireNow, we've devoted considerable time to the values our
company is founded upon. We received so much heartfelt appreciation of
these values we felt it important to share them with you.
Here are our nine core values that make business
aspirations reality:
- Use Respect in Interactions with Others.
- Be Direct and Clear In Communication.
- Challenge Convention. Use Wisdom In Thought.
- Question Proactively.
- Simplify and Eliminate Waste.
- Express Quality in All Deeds.
- Act on Purpose.
- Be Efficient and Timely.
- Keep commitments.
1. Use RESPECT in interaction with others, both individual, and team.
Don't interrupt. Listen. Paraphrase what you've heard. Show positive
interest.
2. Be DIRECT and CLEAR: when you have clear purpose, execute upon that
purpose. When you have a clear task, do it. When you have a clear
problem, face it. When communicating, be direct, be clear, don't play
games with others.
3. CHALLENGE CONVENTION: Without challenge, people are bored. We don't
believe in just number (revenue) challenges, as those challenges do
not actually involve our spirit as much as just a number. Numbers are
great, and people use
numbers to justify "greatness". Yet, in my experience,
greatness is not
always in numbers. Sometimes, greatness comes in the rarest of forms.
So,
a. Challenge behaviors:
* i) challenge orthodox behavior to recognize that
tradition may stifle
innovation
ii) challenge unruliness to become superb
behavior
iii) challenge descriptions - break free of
labels
iv) challenge attitudes - it can, it will, should
it be done?
b. Challenge to greatness
i) people rise to their expectations -
expect greatness
ii) great companies empower their employees
iii) create great environments
to enable greatness in your company
4. QUESTION PROACTIVELY. Ask better questions. If you're asking better
questions, of processes, of packaging, of promotion, of people
management - you name it, question it, use open questions that allow
you to see things from a
detached perspective, and see if you have a new way of preparing and
driving your services and products to succeed in their marketplaces.
5. SIMPLIFY and ELIMINATE WASTE. Eliminate unnecessary steps. Extra
steps, extra communication, extra process, usually equate to extra
frustration and extra cost.
6. Express QUALITY in ALL DEEDS. Quality communication is the type of
communication that, may not have been the fewest words - in fact, the
person may have taken the extra time to show they care, to write the
thank you, to call and do
something different.... quality is about ATTENTION. And people like
companies who pay ATTENTION to THEM. That's the bottom line to
quality. If
you deliver a product and it has a flaw, have you shown your customer
you
are paying attention to them? Nope, you're not. Quality is about going
above the call, going extra miles to ensure people are satisfied.
7. ACT ON PURPOSE. With a sense of purpose, we know why
we're doing what we do. Without it, we're drifting at best. Pick a
navigation point, go there.
8. Be EFFICIENT and TIMELY. A fine balance between a job well-done and
a job perfect done is the key to successful companies. If your
information is perfect, you're likely moving to slow. If you're making
many mistakes, you're likely moving
too fast. Many dot-com CEOs, whose employees are now looking for work,
used to
say, "we're too busy to write a business plan." We know what
happened to their arrogance when they closed their doors.
I believe in planning well, then executing well. The key to
execution is in execution. If you interview someone to work for your
company, do you expect them to still be interested in you if you
string them along for three months? They'll probably take a
different offer in that amount of time, because of the law of money:
without it, you can't pay bills.
Regarding speed, we can be thorough if we've eliminated redundancy
and extra (unnecessary) steps in our business processes. An example,
in personal life, is eliminating commutes. Commutes can remove as much
as two hours in a day, and that extra time can result in far more time
for other activities.
9. KEEP COMMITMENTS. Our yes must mean yes. Our word is everything to
building our credibility and respect - the keys to building
relationships. Building trust requires keeping commitments, being
consistent, and giving more than we commit. The expression,
"under-commit, over-deliver" is a very wise adage to live
by. If we make a commitment, we ought to keep it.
Use these values in your own organization and see if your results
prosper.
Scott
Andrews is CEO and Founder of AspireNow (www.AspireNow.com),
a leading business productivity and personal development firm based in
California. AspireNow helps organizations launch new products and
services, train sales teams, and innovatively change businesses
through cutting-edge business models and techniques to improve
success. For more information, contact Scott@AspireNow.com,
or visit http://www.AspireNow.com.
