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Business Aspiration
Here is an example of an email that worked for me (names have been changed to protect the innocent): Subject: RE: Company A Strategic Alliance? Hello Jim: In reading a recent article in Information Week I noticed that part of your new networking strategy is to develop strategic alliances to broaden your reach. My core focus is on building alliance solutions in networking and internetworking technologies. Please allow me to introduce to you my company, Company A. Company A is a $1.5 Billion, profitable Worldwide company with three divisions, A, B and C Services. I am in the services organization focused on building key strategic alliances in the Pacific Northwest with companies like XYZ Corp. Company A's core competencies are in (list details) related Projects and services. Our strengths include a focus on internetworking and networking, a history of working with ABC, DDE Company, IIG Networking, etc. We have the only worldwide ManageSoft and TBO (names made-up to protect the innocent) certified call centers. We are a quality oriented company interested in performing above expectations, meeting our promises and building partnerships with industry leaders. How would you like to benefit as these other industry leaders have by partnering with DG? Together we can explore the opportunities. How does that sound? Regards, Scott My EMAIL address Scott@xxx My Phone: 408-555-5555 P.S. - I will be in the Silicon Valley March 5 (morning) and March 16th (all day) to meet with you. Please confirm which date or call me with a more suitable time. Notice: I put a "RE:" in the subject line. This indicates the email was passed from someone else to them. The likelihood of it getting read is therefore, higher. Also, I state the subject in a question. People tend to answer questions more than statements. I state what is interesting and differentiating. I state my purpose and how it relates to the prospect (the WHAT). I then provided background information backing up the purpose (the WHY). Then I discuss who else we've helped (the WHO). I ask for the close (a meeting). I end with a teaser and cordiality - then a P.S. - the P.S. - is vital to help them schedule meetings with you. I never put a date less than 2 weeks in this timeframe for the reason that it builds credibility to be "busy" even if I am available sooner. Most CEOs will not meet with you within three days so why ask for that? I just work with what I think they might have open, say, a month from now. |
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